Syntonic News

Syntonic Wireless™ Introduces Sponsored Content Store

phone_image

Provides Consumers with Easier, More Affordable Access to Mobile Apps and Content; Enables New Business Models

SEATTLE —July 10, 2014

Syntonic Wireless, an authorized AT&T sponsored data provider today announced the introduction of the Syntonic Sponsored Content Store℠ for eligible AT&T mobile subscribers. Powered by the Syntonic Connected Services Platform — which couples mobile apps and content with 3G/4G connectivity — the sponsored content store provides an open marketplace where AT&T wireless customers can access free or premium mobile content without impacting their data plans.

The Syntonic Sponsored Content Store is integrated with AT&T’s Sponsored Data℠ service and gives content providers an effortless way to offer sponsored application connectivity to AT&T mobile data customers.

“Syntonic is honored to collaborate with AT&T and provide the solution that helps to bring sponsored data connectivity to millions of mobile customers in the United States,” said Gary Greenbaum, co-founder and CEO of Syntonic Wireless. “Syntonic makes it easy for application and content providers, as well as others in the mobile value chain, to promote and expand their presence to mobile users.”

  • Mobile network operators — are now equipped to offer sponsored application connectivity as a differentiated offering to attract new customers, increase existing customer loyalty, and build complementary data revenue streams.
  • Content and application publishers —are now empowered to expand their reach and promote their brand through a choice of customizable service options that enable promotional opportunities and the ability to target specific audiences.
  • Enterprises and SMBs — are now able to cost effectively manage a BYOD model by providing employees with company-sponsored, anywhere access to the firm’s line of business resources and applications. Syntonic supports segmented billing today, where the employee is billed for personal data use and the company charged for corporate access.

Syntonic’s Connected Services Platform gives content providers new opportunities to generate greater use of their mobile applications, leading to increased revenue through content purchases, third-party advertising, and premium upgrades.

Sponsored content delivery is easily deployed, and requires no changes to either the content or its delivery network. Syntonic’s easy-to use admin portal interface makes updating content, changing offers, evaluating data usage, and other tasks simple and fast.

Syntonic services can also be white-labeled for content providers, device OEMs, auto manufacturers, enterprises, and other entities seeking unique or exclusive offerings that will establish strategic differentiation and/or create new revenue streams.

To register for the upcoming Syntonic Sponsored Content Store beta release, please sign-up at www.sponsoreddata.com.

For more information, please contact Syntonic Wireless at info@syntonicwireless.com.

About Syntonic Wireless, Inc.

Syntonic Wireless ™ is a technology platform provider enabling new commercial models for anytime-anywhere internet connectivity on mobile devices. Syntonic’s sponsored data solutions create revenue opportunities for content publishers, application developers, mobile operators, device manufacturers, and others in the mobile value chain. As a cloud-based service, the Syntonic Connected Services Platform targets any network, application and mobile computing device without requiring any modifications. For more information on how Syntonic Wireless can enhance your business, please contact: info@syntonicwireless.com.

*Sponsored Data is available to post-paid and session-based customers who have an active AT&T data plan, a 4G (HSPA+ and LTE) capable device, and access the Sponsored Data over AT&T’s domestic wireless network. Data usage that flows through a proxy may be deducted from your data plan allowance. Other limitations and restrictions may apply.

Media Contact

Wendie Larkin
Calysto Communications
(978) 969-2886
wlarkin@calysto.com

Syntonic Wireless™ Launches Cloud-Based Connected Services Platform™

press_img

The open and extensible platform delivers connected content to any mobile computing device without requiring modifications to the content, application or the device.

SEATTLE –February 21, 2014

Syntonic Wireless, Inc., an emerging leader in enabling innovative business models for monetizing content access on mobile devices, today announces the release of its core technology: the Syntonic Connected Service Platform (CSP). The Syntonic CSP is an open and extensible platform for delivering connected content to any mobile computing device without requiring modifications to the content, application, or the device.
As an alternative or complement to end-user data plans, Syntonic’s platform enables anyone in the mobile value chain (i.e., mobile operators, device manufacturers, content publishers, application developers, enterprise solution providers, and others) to sponsor and/or sell connected services to their mobile customers.

“In one scenario, for example, our platform can allow tablet owners to finally realize the full potential of their hardware investment by enabling anytime/anywhere access to their favorite content without a data plan,”said Syntonic Wireless CEO Gary S.Greenbaum. “The Syntonic CSP allows operators to offer alternative access models and reach new mobile users, therebyenabling incremental revenue streams above and beyond traditional data plans. The viability of our company’s vision is reinforced by AT&T’s recently announced AT&T Sponsored Data program and by other significant deployments upcoming in FY14 using the Syntonic Connected Services Platform.”

Syntonic’s platform provides a plethora of new consumer and commercial revenue opportunities, including for:

  • The Content publishers and application developers, who can now capture additional consumer surfaces for monetizing their content through ads, “freemium” upsell, or premium offers.
  • The distribution channel (i.e., device manufacturers, retailers, auto manufactures and mobile operators), which can now compete on high-margin differentiated content services.
  • Enterprise IT departments, which can now deploy a cost-effective solution for enhancing mobile workforce productivity with anytime/anywhere access to LOB resources via enterprise issued devices as well as BYOD.
  • School districts, that can now bridge the “Digital Divide” by making it affordable to provide all students anytime/anywhere access to curriculum-approved applications and content on their school-subsidized tablets.
  • Healthcare providers, which can now remotely access out-patient diagnostic and monitoring information securely while reducing the patient and insurance cost burden.

About Syntonic Wireless, Inc.

The Syntonic Connected Services Platform couples content and connectivity to enable connected contentfor consumers and mobile workers.This unique coupling enables new revenue opportunities for those in the delivery value-chain, e.g. content publishers, application developers, mobile operators, device manufacturers, etc. As a cloud-based service, the Syntonic solution targets any network, application and mobile computing device without requiring any modifications.
For more information on how Syntonic Wireless can enhance your business, please contact: info@syntonicwireless.com